Feb
4
Top 10 Ways To Improve Your Personal Image Online – Tip #7 – Learn and Apply Best Practices for Search Engine Optimization
Filed Under Image & Brand
What do people find when they Google your name? With more and more of our lives being online I thought I would share some tips over the next few weeks from the Social Media Today article “Top 10 Ways To Improve Your Personal Brand Image Online” by Brandon Uttley.
Tip #7 – Learn and Apply Best Practices for Search Engine Optimization
“A common misperception is that search engine optimization, or SEO, is out of the realm of non-technical mortals. Actually, some essential best practices can be learned fast, and are surprisingly easy to implement.
One of the best books I read this year was Radically Transparent: Monitoring and Managing Reputations Online (Andy Beal and Dr. Judy Strauss). Among the many tips in the book are specific ways to find out what’s being “said” about you in search queries, and more importantly how to use SEO techniques to make positive changes in how you rank.
Another excellence learning resource is Michael Campbell’s Internet Marketing Secrets. Michael’s free podcast interviews of SEO experts are packed with useful tips. Yet another fantastic resource is Aaron Wall’s SEO Book.”
