Feb
27
Over the next few weeks, I thought I would share the top 10 Business Tips that I learned from the Fortune Magazine story 10 tips from the best in business by Jack Covert and Todd Sattersten…
Here is tip #1…
Better to be first than better. In the 1980 classic Positioning, Al Ries and Jack Trout show that being No. 1 in the mind of the customer offers enormous market advantage. Today, Apple’s iPod and McDonald’s, two companies holding strong in the recession, exemplify the concept, dominating their respective categories. Can’t be first? Take a step sideways and create a new segment where you can be.
