Dec
5
What colors are in style?
Filed Under Image & Brand, Shopping
If you are in the process of deciding on a color for your new car, new product, company brand, etc., you might find DuPont’s press release Global Color Popularity Ratings for Vehicles interesting.
DuPont’s annual report reveals that after a six year reign, silver is no longer the top color choice for new vehicles. Consumers in North America now choose white 19% of the time, silver 18% of the time, and black 16% of the time when purchasing a new vehicle.
I thought the following quotes were interesting…”We are not surprised to see a proliferation of white/white pearl in DuPont’s report this year,” said Leatrice Eiseman, executive director of the Pantone Color Institute and author of Color: Messages and Meanings. “It follows the global trends in home furnishings, fashion, consumer products and industrial design where we’re seeing a return to white as a clarifying agent before change, a color of purity and minimalism,” Eiseman said.
